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Digital marketing professionals are responsible for various marketing strategies like keyword analysis, search engine optimization, content marketing, sales conversion, campaign marketing, eCommerce marketing, display advertising, performance monitoring and using social media platforms to drive potential traffic to the business website. In this digital age, there is huge demand for digital marketing professionals, who can run effective marketing campaign that ensure more online presence and sale conversion to business.

Digital marketing refers to the promotion of companies’ products or brands via one or multiple forms of electronic media. Digital marketing varies from traditional marketing in a way that digital marketing involves the use of such channels and strategies that allows a company to redefine their marketing campaigns and evaluate what is working and what isn’t at a particular frame of time.

Digital marketers monitor things like what’s being viewed, however usually and for the how long, what content works and doesn’t work, sales conversions, etc. internet is perhaps the biggest and closely associated channel with digital or web marketing. Other commonly used medium of digital marketing include wireless text messaging, instant mobile messaging, podcasts, mobile apps, electronic billboards, and FM-radio channels, television etc.

⬗ Module 1: Digital Marketing Strategy & Channels
⬗ Module 2: Web Design Methodologies & Hosting
⬗ Module 3: Search Engine Optimization (SEO)
⬗ Module 4: Google My Business – Dominating Local SEO
⬗ Module 5: Google Webmasters & Analytics
⬗ Module 6: Pay Per Click (PPC)/ Search Engine Marketing (SEM)
⬗ Module 7: Social Media Optimization (SMO)
⬗ Module 8: Social Media Marketing (SMM)
⬗ Module 9: YouTube & Video Marketing
⬗ Module 10: Email Marketing
⬗ Module 11: Online Reputation Management

⬗ Basic written communication skills
⬗ Basic knowledge in Computer and Internet